macharia1Some might want to label him a mere photographer. Some may even call him an artist.

But I choose to call him Africa’s camera mad alchemist a la Willy Wonka.

Over the years I’d stumbled across Osborne Macharia on various online platforms and watched with growing incredulity as he continues to screw our minds with his fantastic imagery and out of this world thinking.

Take for example his take on a product ad campaign for homewares client Miwi (see below). I’ve been around the block many times in the advertising and marketing first but this I’d yet not seen … knives planted in coils of hair, resembling a steely, edgy Africa Medusa of our scariest yet most riveting imagination.

machariaknives

 So who is this guy anyway?

Turns out Osborne is a self-taught commercial and advertising photographer born in Kenya.

He has a Bachelor degree in architecture, but has worked as photographer for a few years now.

The man himself

As he told the African Photography network, “I have been on this photography journey for nearly four years now and I have been privileged to work with some of the top local and international brands such as Coke, Guinness, Samsung, Kenya Airways, etc. I have also worked with international agencies from London and the US and that has given me hope that African photographers are slowly making an impact. When there’s a break from my commercial assignments, I love working on my own personal projects. I get to define and refine my work more and more.”

macharia3

Macharia has been featured on websites such as African Digital Art and Hasselblad Bulletin, and he is also an Elite member of Best of Wedding Photography – this is an invite only website for the worlds best wedding photographers. His work is inspired by US based photographers Joey L, Dean Bradshaw, Dave Hill and Jim Fiscus, and UK based photographers Alan Clarke and Todd Anthony.

“Our market is dynamic and young, especially for African photographers and the possibilities are endless. My desire is to see African photographers and artists compete on an international level and receive recognition. My dream is to one day have my work exhibited in Paris, London and New York, as well as scoop a Cannes Award one day.”

No doubt my friend, you’re halfway there already. Keep creating more fantastical imagery and mind blowing visual storylines and the world will not be able to get enough of you. Like Willy Wonka says, “Such wondrous, fine, fantastic tales. Of dragons, gypsies, queens, and whales, and treasure isles, and distant shores, where smugglers rowed with muffled oars, and pirates wearing purple pants, and sailing ships and elephants.”

macharia2

macharia6

macharia5

macharia4

For further information about Osborne Macharia’s work please visit his website at www.k63studio.com

Source:

http://www.africanphotographynetwork.org/#/osborne-macharia/

About The Author

Afritorial

Neva is a storyteller and media strategist with a background in PR, film, advertising and digital marketing who is passionate about technology, new media and the endless possibilities of the social and mobile sphere. Read more about her on our 'About Us' page.

Leave a Reply

Your email address will not be published.