yefiker1We couldn’t help but be inspired by the latest designs from Fikirte Addis, the young emerging Designer from Addis Ababa.

Fikirte creates cultural everyday wear in Ethiopia. Fikirte started designing in high school enjoying the freedom of creating and experimenting with different designs and fabrics. This hobby and passion has now slowly developed and turned into opening her own label, Yefikir Design in 2009. Since then, she has been into different fashion events in Addis Ababa, including hub of Africa Fashion Week.

yefikir2We love her style and more so her excellence, from her designs to photography and her slick website. As a psychologist working with children, her other passion, she manages to integrate the two professions to reach out to disadvantaged kids in Ethiopia. As a designer she creates awareness in various sensitive issues regarding children such as child labor by participating in various fundraising and fashion shows which allows her to give back to the community.

Ethiopian fabrics are well known for their sophistication, colorfulness and uniqueness. Yefikr Design is mainly known for turning this fabric into tailored made and fashionable designs without losing its cultural touch for the modern day women.

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Fikirte believes, “It is important for me not to lose the connection I have to my culture, just giving it a modern twist and bringing it to the international fashion arena” The main fabrics used in all her designs are handmade cotton and the designs are to give comfort with style. Fikirte gets her inspiration from the Ethiopian culture and vibrant environment to reflect the everyday life of the people.

Her 2013 Summer/Spring collection can be found via her website: http://www.yefikirdesign.com/

About The Author

Afritorial

Neva is a storyteller and media strategist with a background in PR, film, advertising and digital marketing who is passionate about technology, new media and the endless possibilities of the social and mobile sphere. Read more about her on our 'About Us' page.

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